To make a positive impact on the mind of your potential customers, you have to be careful when designing the company’s logo. While the design is important to convey people about your company and your business, the importance of colours cannot be overlooked. Colours add visual meaning to the logo as they touch the psychology of the people. While darker tones indicate somberness and gravity, bright colours indicate vibrancy and life. Therefore, the nature of your business should decide the colour combinations of your company’s logo. Companies are now realizing the importance of putting time and effort to create a well designed logo that can represent them graphically. With the increasing social media marketing, this has become all the more important.
For a designer it has become imperative to understand what is in the mind of their client. They should not only understand the business but also the image that their client is trying to project. A designer should understand the nuances of using different colour combination for creating a logo that becomes the perfect graphical face of the company. Here are some of the best gradient colour combinations which you can use to design a perfect web based logo.
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